Design

  • ‘Bulmers 100% Irish Cider’

    60 second and 30 second spots were finished on Flame at Smoke and Mirrors for the wonderfully brilliant Lucky Generals. It rolled out on St Patrick’s Day across TV, social and digital. There was product beauty work and of course the motion graphic treatment. I always enjoy working with The Lads.

    Agency: Lucky Generals
    Facility: Smoke & Mirrors London

  • ‘Pot Noodle’

    Going viral in time for Trump’s inauguration this great spoof was fun to put together. It won Ad of the Day in The Drum, with Campaign Magazine saying “Using satire to demonstrate the power of social media and its influence at a particularly tumultuous time for politics seems almost commendable.”

    Agency: Lucky Generals
    Facility: Smoke and Mirrors London

  • ‘MTV’

    I loved this series of ‘Brand Showcase’ films for MTV UK showcasing a number of contemporary artists. It touched on many disciplines within the Flame Premium. Paul and I designed the whole series and it was all composited in Flame. Initially I spent some time in Lustre grading the two ‘looks’. Additional scenery and interest was then composited in the black and white scenes. Extensive beauty work across all the talent followed. Large amounts of rotoscoping and keying was needed to extract talent and place them in the desired sets, complete with carefully selected and designed back plates drawing on inspiration and lyrics from the artists.

    Client: MTV UK
    Director: Paul Philpott
    Exec Producer: Jody Malam

  • ‘Mud Men’

    This was great fun. I started by grading the film in Lustre. Mud elements were added and enhanced. End board graphics were designed and built by myself in Flame. Lots of clean up followed before packaging and versioning.

    Client: History Channel
    Producer/Director: Will Clark-Smith